Competitive Events · Agribusiness Systems
Marketing Plan
Build and pitch a real marketing plan for an agricultural product or service — strategy, research, and presentation.
In the Marketing Plan Career Development Event, a team researches a real agricultural product or service, develops a complete marketing plan, and presents it to a panel of judges — like an agency pitching a client.
What students do
- Build a complete marketing strategy
- Research a product, market, and competition
- Create supporting materials and a budget
- Present and defend the plan to judges
Why it matters
Great ideas need a plan to reach people. Students build the research, strategy, and presentation skills behind careers in marketing, entrepreneurship, and agribusiness.
2025 Marketing Plan Event Top Team
2:00Madisonville FFA Marketing Plan LDE Top Team
24:182025 Marketing Plan LDE Winning Presentation52 Resources & Documents
Every guide, handbook, and resource for this program — handbooks, orientations, study materials, and past results.