1.4 Fact or Foe – Consumer Perceptions
This middle school food and agricultural literacy lesson (“Fact or Foe: Consumer Perceptions,” Lesson MS.FS.1.4) teaches students how public perception correlates with consumer concerns about food safety and producer marketing concerns. Using a “Little Professor” peer-teaching strategy, guided notes, and a skit activity, students learn key concepts such as perception, consumers, reliable resources, Animal Disease Traceability, and Country of Origin Labeling (COOL).
At a glance
- Learning objectives
-
- As a result of this unit the student will… Recognize how food product pathways affect consumers.
- As a result of this lesson the student will… Explain the importance of public perception and its correlation to consumer concerns for food safety and producer marketing concerns.
- Time required
- Instruction time for this lesson: 55 minutes.
- Grade level
- Middle School
- Materials
-
- Writing surface
- Pens/pencils – one per student
- Overhead projector/transparencies
- MS.FS.1.4.TM.A – one per teacher
- MS.FS.1.4.AS.A – one per student
- MS.FS.1.4.ASSESS.A – one per student
- Lesson Number
- MS.FS.1.4
- Precepts
- D. Character; D2. Accurately assess my values
- Key Terms
- Perception, Consumer, Reliable Resource, Animal Disease Traceability, Country of Origin Labeling (COOL)
- Curriculum
- Middle School Food and Agricultural Literacy Curriculum (Food Science: Consumer Awareness – Field to Fork)
Downloads & Links
Aligned Standards
National Standards
- ABS.06.01.02.bASSESS the presence of marketing infrastructure for agricultural commodities.
- AS.03.02.01.aExplain the importance of biosecurity to the animal industry.
- CS.01.01.04.b.Use appropriate and reliable resources to complete an action or project.
- CS.01.04.02.cassess personal values.
- FPP.01.02.02.aExplain the importance and usage of industry standards in food products and processing.
- NL-ENG.K-12.4Communication Skills
- NS.5-8.3Life Science
- NS.5-8.6Science in Personal and Social Perspectives
- NSS-EC.5-8.8Supply and Demand
- NT.K-12.5Technology Research Tools.
- NT.K-12.6Technology Problem-Solving and Decision-Making Tools
Social Science / Economics
- NSS-EC.5-8.7Markets—Price and Quantity Determination – Markets exist when buyers and sellers interact. This interaction determines market prices and thereby allocates scarce goods and services.