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2.4 Breaking Away From the Frenzy

This middle school lesson, “Breaking Away from the Frenzy” (Lesson MS.AI.2.4) from the Middle School Food and Agricultural Literacy Curriculum, teaches students about the economic impact of disease outbreaks and product recalls on the agricultural industry. Using a DHMO (water) hoax interest approach, students learn to be critical, informed consumers and explore how media frenzy, economic losses, and loss of consumer confidence affect agriculture. The lesson includes teaching strategies, an Eye Witness e-Moment interview activity, and a matching assessment.

At a glance

Learning objectives
  • As a result of this unit the students will… Discuss the economic impacts of agriculture.
  • As a result of this lesson the students will… Discuss the economic impact of a disease outbreak or product recall on the agricultural industry.
Time required
Instruction time for this lesson: 45 minutes.
Grade level
Middle School
Materials
  • Writing surface
  • Overhead projector/transparencies
  • MS.AI.2.4.TM.A – one per teacher
  • MS.AI.2.4.TM.B – one per teacher
  • MS.AI.2.4.TM.C – one per teacher
  • MS.AI.2.4.ASSESS.A – one per student
Lesson Number
MS.AI.2.4
Precepts
J. Mental Growth; J1. Think Critically; J6. Persuade Others
Key Terms
Disease, Outbreak, Recall

Downloads & Links

Aligned Standards

National Standards

  • AS.03.01.05.bExplain the health risk of zoonotic diseases to humans and their historical significance and future implications.
  • CS.09.01.01.c.Describe the impacts of AFNR decisions on global markets and environmental health.
  • FPP.01.01.02.cDetermine appropriate industry response to consumer concerns to assure a safe and wholesome food supply.
  • NL-ENG.K-12.12Applying Language Skills
  • NL-ENG.K-12.4Communication Skills

Social Science / Economics

  • NSS-EC.5-8.7Markets—Price and Quantity Determination – Markets exist when buyers and sellers interact. This interaction determines market prices and thereby allocates scarce goods and services.

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