2.9 Research Marketing: To Buy or Not to Buy
This middle school lesson, part of the Pork Checkoff Food and Agricultural Literacy Curriculum, teaches students about the role of market research in agriculture. Through hands-on activities comparing meats and apples, students learn how consumer perceptions affect purchasing decisions and then create their own 10-question market survey following a standard set of steps.
At a glance
- Learning objectives
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- As a result of this unit the students will… Discuss agricultural research.
- As a result of this lesson the students will … Understand the role of market research in agriculture.
- Time required
- Instruction time for this lesson: 45 minutes.
- Grade level
- Middle School
- Materials
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- Overhead Projector/transparencies
- MS.AST.2.9.TM.A – one per teacher
- MS.AST.2.9.TM.B – one per teacher
- MS.AST.2.9.TM.C – one per teacher
- MS.AST.2.9.TM.D – one per teacher
- MS.AST.2.9.TM.E – one per teacher
- MS.AST.2.9.ASSESS.A – one per student
- Two apples, one good quality and one so-so quality
- Stickers – one per student
- Lesson Number
- MS.AST.2.9
- Precepts
- B. Relationships — B4. Eliminate barriers in building relationships.
- Key Terms
- Market survey, Commodity, Perception
Downloads & Links
Aligned Standards
National Standards
- ABS.06.01.01.aInvestigate the meaning and methods of marketing in AFNR as related to agricultural commodities, products and services and to agricultural goods in domestic and international markets.
- NL-ENG.K-12.3Evaluation Strategies — Students apply a wide range of strategies to comprehend, interpret, evaluate, and appreciate texts.
- NM.DATA.6-8.1Formulate Questions That Can Be Addressed With Data and Collect, Organize, and Display Relevant Data to Answer
- NSS-EC.5-8.2Effective Decision Making