3.3 Advertisement Media
This is a 90-minute FFA lesson (Unit 3: Business Practices, Lesson Three: Advertisement Media) in which students compare traditional and social media advertising and create their own advertisement for a nursery/landscape product. Working in small groups assigned to different media outlets (newspaper/catalog, radio, newsletter, brochure, email, social media, website), students use an “Advertisement Thinking Web” worksheet to plan and then present their ads to the class.
At a glance
- Learning objectives
-
- Compare and contrast traditional media and social media.
- Discuss aspects of effective advertisement.
- Demonstrate the ability to inform consumers through a variety of media.
- Time required
- 90 minutes
- Materials
-
- Paper
- Drawing materials (colored pencils, markers, crayons, etc.)
- Cell phone or other way to make a short video
- Computer or tablet
- A copy of the "Advertisement Thinking Web" worksheet for each group
- Resources
- Nursery/Landscape CDE Handbook, https://ffa.box.com/s/yajzverkriebuvw9d9n16neh6v0a93fe
- Previous Knowledge Recommended for This Lesson
- 3.2 Customer Service and Sales
Downloads & Links
Aligned Standards
AFNR Career Ready Practices
- CRP.02Apply appropriate academic and technical skills. Career-ready individuals readily access and use the knowledge and skills acquired through experience and education to be more productive.
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
- CRP.06Demonstrate creativity and innovation.
- CRP.08Utilize critical thinking to make sense of problems and persevere in solving them. Career-ready individuals readily recognize problems in the workplace, understand the nature of the problem, and devise effective plans to solve the problem.
- CRP.12Work productively in teams while using cultural/global competence.
AFNR Performance Element
- ABS.05Use sales and marketing principles to accomplish AFNR business objectives.
Common Career Technical Core
- AG-BIZ5Use sales and marketing principles to accomplish AFNR business objectives.
Common Core – Math Practices
- CCSS.MATH.PRACTICE.MP3Construct viable arguments and critique the reasoning of others.
- CCSS.MATH.PRACTICE.MP6Attend to precision.
Common Core – Reading: Informational Text
- CCSS.ELA-Literacy.RI.9-10.2Determine a central idea of a text and analyze its development over the course of the text, including how it emerges and is shaped and refined by specific details; provide an objective summary of the text.
- CCSS.ELA-Literacy.RI.9-10.8Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is valid and the evidence is relevant and sufficient; identify false statements and fallacious reasoning.
Common Core – Speaking and Listening
- CCSS.ELA-LITERACY.SL.9-10.5Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.
- CCSS.ELA-LITERACY.SL.9-10.6Adapt speech to a variety of contexts and tasks, demonstrating command of formal English when indicated or appropriate.
Common Core – Writing
- CCSS.ELA-Literacy.W.9-10.2Write informative/explanatory texts to examine and convey complex ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.
FFA Precept
- FFA-CS-M.CommunicationEffectively interact with others in personal and professional settings.
- FFA.PG-J.Mental GrowthEmbrace cognitive and intellectual development relative to reasoning, thinking and coping.
- FFA.PL-A.ActionAssume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.
- FFA.PL-C.VisionVisualize the future and how to get there.
- FFA.PL-E.AwarenessUnderstand personal vision, mission and goals.
FFA Precepts
- FFA.CS-N.Decision MakingAnalyze a situation and execute an appropriate course of action.
NASDCTEc
- AGPG01.06Use sales and marketing principles common to agribusiness systems to accomplish AFNR business objectives.
National Standards for Financial Literacy
- Buying Goods & Services: Grade 12, Statement 1Consumer decisions are influenced by the price of a good or service, the price of alternatives, and the consumer's income as well as his or her preferences.
- Buying Goods & Services: Grade 12, Statement 3When buying a good, consumers may consider various aspects of the product including the product's features.
- Buying Goods & Services: Grade 12, Statement 4Consumers may be influenced by how the price of a good is expressed.
- Buying Goods & Services: Grade 12, Statement 5People incur costs and realize benefits when searching for information related to their purchases of goods and services.