3.3 This Little Student Went to the Market…
This middle school food and agricultural literacy lesson teaches students the “4 P’s” of food product marketing—Product, Price, Place, and Promotion—and how grocery stores use them. Through an interest approach comparing name-brand and generic items, content notes, and e-Moment activities, students design their own supermarket layout and pricing/promotion plan while connecting marketing concepts to four areas of leadership (values, belief, character, integrity).
At a glance
- Learning objectives
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- As a result of this unit, the student will be able to recognize the importance food marketing and economics on the local, state, national, and global score of the agriculture industry.
- As a result of this lesson the student will be able to explore techniques to market food products.
- Time required
- Instruction time for this lesson: 45 minutes.
- Grade level
- Middle School
- Materials
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- Overhead projector/transparencies
- Two packages of the same grocery item, i.e. cereal box – one name brand, one generic
- Writing surface
- Writing utensil
- Crayons
- 8×14" pieces of paper
- MS.FS.3.3.TM.A – one per teacher
- MS.FS.3.3.AS.A – one per student
- MS.FS.3.3.ASSESS.A – one per student
- Lesson Number
- MS.FS.3.3
- Curriculum
- Middle School Food and Agricultural Literacy Curriculum
- Precepts
- D. Character (D1. Live with Integrity; D2. Accurately Assess my Values); L. Spiritual Growth (L1. Nurture a Spiritual Belief System.)
- Key Terms
- Product, Price, Place, Promotion
- Resources
- Babb, Emerson M. and Gene A. German. "Supermarket University: Instruction Manual for Supermarket Chain Simulator." Purdue University, Staff Paper 97-05, 1997. National FFA Organization. (2009). LifeKnowledge Online. Retrieved September 1, 2009 from http://agedlearning.org. Hayes, K. Introduction to Food Science, Purdue University CopyMat, 2005.
Downloads & Links
Aligned Standards
National Standards
- ABS.06.04.01.a.Explain the meaning and use of the four Ps (product, place, price, and promotion) in marketing.
- CS.09.01Apply economic principles to AFNR systems (e.g., supply, demand, and profit).
- NL-ENG.K-12.12Applying Language Skills
- NSS-EC.5-8.9Competition in the Marketplace