3.5 Embarking on Food Marketing
This middle school Food Science lesson, “Embarking on Food Marketing,” introduces students to agricultural food marketing and the marketing infrastructure for agricultural commodities. Through an interest approach using fast food icons, direct instruction on terms like Certified Angus Beef, vertical integration, commodities, and commodity markets, and a group poster activity, students learn how products are marketed and traded from farm to restaurant. It includes a matching assessment to evaluate understanding of key terms.
At a glance
- Learning objectives
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- As a result of this unit the student will… Recognize the importance of food marketing and economics on the local, state, national, and global scope of the agriculture industry.
- As a result of this lesson, the student will … Assess the presence of marketing infrastructure for agricultural commodities.
- Time required
- Instruction time for this lesson: 45 minutes.
- Grade level
- Middle School
- Materials
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- Markers and poster paper for each group
- Writing surface
- Overhead or digital projector
- Computers with Internet access
- MS.FS.3.5.TM.A – one per teacher
- MS.FS.3.5.TM.B – one per teacher
- MS.FS.3.5.ASSESS.A – one per student
- Precepts
- A. Action — A1. Work independently and in groups to get things done; B. Relationships — B2. Interact and work with others; F. Continuous Improvement — F5. Acquire new knowledge
- Key Terms
- Marketing Infrastructure, Commodities, Vertical Integration, Market, Commodity Market
- Resources
- National FFA Organization. (2009). LifeKnowledge Online. Retrieved from http://agedlearning.org. — National FFA Organization. (2003). LifeKnowledge Precepts and Signs of Success. — Chicago Board of Trade. (2010) Retrieved from www.cmegroup.com
- Lesson Number
- MS.FS.3.5
Downloads & Links
Aligned Standards
National Standards
- ABS.06.01.02.a.Describe functions in agricultural marketing.
- ABS.06.03.01.b.Determine marketing strategies that are most likely to be effective in an AFNR business.
- NL-ENG.K-12.12Applying Language Skills
- NL-ENG.K-12.4Communication Skills
- NSS-EC.5-8.9Competition in the Marketplace