Better Marketing Planning – Lesson Plan
This National FFA Risk Management lesson, “Better Marketing Planning,” teaches students what an agricultural marketing plan is, the benefits and time period it covers, and its six core parts (production level and risk, financial situation, price targets, fundamental outlook, tools and strategies, and evaluation). Through interactive activities including a map/route exercise, gallery walk, “Little Professor Moment,” and a hidden-envelope SWOT analysis activity, students learn to use a SWOT analysis to make marketing decisions. The resource includes transparency masters, SWOT scenario cards, and a matching assessment with answer key.
At a glance
- Learning objectives
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- Identify the benefits and time covered by a marketing plan
- Describe the six parts of a marketing plan
- Utilize a SWOT Analysis in creating a marketing plan
- Time required
- Instruction time for this lesson: 90 minutes
- Materials
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- State Road Map: One per group of three students
- Flip Charts
- Overhead Projector
- Public Writing Surface
- Envelopes
- TM.A – one copy
- Precepts
- B. Relationships — B2 – Interact and work with others; N. Decision-Making — N1 – Demonstrate the Decision-making processes
- Key Terms
- Marketing Plan, Break-even price, Future Contracts, Cash Sale, Forward Contract, Cash Flow, Income statement, Balance sheet
Downloads & Links
Aligned Standards
National Standards
- NL-ENG.K-12.7Evaluating Data — Students conduct research on issues and interests by generating ideas and questions, and by posing problems. They gather, evaluate, and synthesize data from a variety of sources to communicate their discoveries in ways that suit their purpose and audience.
- NSS-EC.9-12.2Effective Decision Making — Understand marginal benefit is the change in total benefit resulting from an action. Marginal cost is the change in total cost resulting from an action.
- NSS-EC.9-12.9Competition in the Marketplace — Students understand the introduction of new products and production methods by entrepreneurs is an important form of competition and is a source of technological progress and economic growth.