Business Plan – The Need for Communication to Influence Others (all, IA)
This LifeKnowledge lesson (HS.84) teaches high school students about persuasive communication and how it can be used to influence others. Through interactive activities, students define persuasive communication, learn the four ways it influences people (beliefs, attitudes, intentions, and actions), and identify and practice three persuasive techniques: logical reasoning, emotional appeals, and credibility.
At a glance
- Learning objectives
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- Define persuasive communication.
- Explain how persuasive communication can influence people.
- Identify and employ persuasive techniques.
- Time required
- Instruction time for this lesson: 100 minutes.
- Grade level
- High School
- Materials
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- Writing surface
- Overhead projector and transparencies
- Large sheets of white paper—one per group of three to five students
- Markers
- Colored sheets (7 red & 7 blue) of paper with selected words on them (see interest approach for room setup)
- Play-Doh or modeling clay
- Copies of HS.84.AS.A—one per student
- Copies of HS.84.Assess—one per student
- Unit
- Stage Three of Development—DO
- Problem Area
- How Do I Effectively Communicate with Others to Accomplish the Vision.
- Precepts
- J6: Persuade others.
- Key Terms
- Actions, Attitudes, Beliefs, Communication, Credibility, Emotional appeals, Intentions, Logical reasoning, Persuasive communication
Downloads & Links
Aligned Standards
National Standards
- NL-ENG.K-12.12Applying Language Skills