Lesson 2.2 – Research Equals Money in Entrepreneurship
This Agri-Entrepreneurship Program lesson (Unit 2, Lesson 2.2: “Research Equals Money in Entrepreneurship”) teaches students about niche markets and demographics. Through skits, fill-in handouts, and data-analysis activities using demographic worksheets, students learn to summarize niche markets and analyze data to make informed decisions about developing a product or service.
At a glance
- Learning objectives
-
- Summarize niche markets.
- Analyze data to make an informed decision to develop a product or service.
- Time required
- 60 minutes
- Materials
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- Copies of AS.1
- Copies of AS.2
- Copies of TM.1
- Copies of TM.2
- List of Niche Markets to act out
- Precepts
- N. Decision Making; N1. Demonstrate the decision making process; N2. Demonstrate problem solving skills
- Key Terms
- Niche markets, Demographics, Interest
Downloads & Links
Aligned Standards
National Standards
- NSS-EC.9-12.7Markets and Market Price
- NSS-EC.9-12.9Competition in the Marketplace — Students understand the introduction of new products and production methods by entrepreneurs is an important form of competition and is a source of technological progress and economic growth.