Lesson 3.1 – Brands and Business Goals
This is Lesson 3.1 “Brands and Business Goals” from the National FFA Agri-Entrepreneurship Program (Unit 3). The lesson teaches students about brand identification, the difference between products and services, and how to create a business description with SMART goals and objectives, using a hypothetical television sales business as a running example.
At a glance
- Learning objectives
-
- Analyze the significance of brand identification.
- Identify the difference between products and services and generate examples of each.
- Create a description of a business including the business goals and objectives.
- Time required
- 60 minutes
- Materials
-
- Writing surface
- Writing utensil
- Computer with Microsoft PowerPoint
- LCD projector with connection to computer
- Projector screen
- Copies of included Activity Sheets (AS.1)
- Overhead projector
- Transparency copies of included Transparency Masters (TM.1, TM.2)
- Precepts
- F. Continuous Improvement — F5. Acquire new knowledge; A. Action — A2. Focus on results
- Key Terms
- Brand, Brand identification, Products, Services
Downloads & Links
Aligned Standards
National Standards
- NL-ENG.K-12.6Applying Knowledge — Students apply knowledge of language structure, language conventions, media techniques, figurative language, and genre to create critique, and discuss print and non-print texts.