Lesson 3.3 – Marketing Your Product
This is Lesson 3.3 (“Marketing Your Product”) of Unit 3 from the National FFA Agri-Entrepreneurship Program. The lesson teaches students how to develop a promotion piece, identify the five components of a print advertisement, and create a marketing/promotion piece for a selected agricultural product or service. It includes teacher dialogue, an “Einstein e-Moment” memory activity, transparency masters, and an evaluation using a sample flyer.
At a glance
- Learning objectives
-
- Identify considerations in developing a promotion piece.
- Identify the five components of a print advertisement.
- Create a marketing/promotion piece for a selected product.
- Time required
- 75 minutes
- Materials
-
- Photocopies of two or three brochures, fliers, or print advertisements for each student
- Writing surface
- Writing utensil
- Copies of TM.1 for each student
- Transparency copy of TM.2
- Access to a computer lab with machines for groups of two or three students
- Computers with Microsoft Office, PowerPoint, Publisher, and/or other applications to create print advertisements
- Copies of the Agri-Entrepreneurship 3.3 Evaluation Flyer
- Precepts
- M. Communications — M3. Makes effective business presentations; J. Mental Growth — J2. Think creatively
- Key Terms
- Advertisement, Promotion piece, Marketing piece, Interest
- Resources
- Schilit, W. K. The entrepreneur's guide to preparing a winning business plan and raising venture capital. Prentice Hall, 1990; Barringer, B. R. Preparing effective business plans: An entrepreneurial approach. Pearson Education, Inc. 2009; Lambing, P. A. & Kuehl C. R. Entrepreneurship. Pearson Education, Inc. 2007; Tooch, D. E. Building a business plan. Prentice-Hall, Inc. 2004
Downloads & Links
Aligned Standards
National Standards
- NL-ENG.K-12.7Evaluating Data — Students conduct research on issues and interests by generating ideas and questions, and by posing problems. They gather, evaluate, and synthesize data from a variety of sources to communicate their discoveries in ways that suit their purpose and audience.
- NSS-EC.9-12.7Markets and Market Price