Lesson 7 – Marketing
This is a National FFA/Valent USA marketing lesson plan (7 of 8 in a series) in which students learn the importance of sustainability across the Agriculture, Food and Natural Resources Value Chain while developing a marketing plan for a trail mix product. Using the Marketing Plan CDE as a framework, students complete activities including knowing their product, a SWOT analysis, identifying competitors and target markets, distribution, and developing company goals and a mission statement. Worksheets, answer keys, and a grading rubric are included.
At a glance
- Learning objectives
-
- Complete a strengths, weaknesses, opportunities and threats (SWOT) analysis of one Valent sustainable product.
- Develop a marketing plan for their trail mix product.
- Time required
- 190 minutes
- Materials
-
- A copy of the "Marketing Plan CDE Primer" worksheet for each student.
- A copy of the "Knowing Your Product" worksheet for each student.
- A copy of the "SWOT Analysis" worksheet for each student.
- A copy of the "Developing Goals and the Mission" worksheet for each student.
- Internet access to play the video in real time or embed it in a PowerPoint ahead of time.
- A collaborative platform such as Google Docs.
- Highlighters.
- Marketing examples (ex. billboard picture, commercial to play, coupons or ads from magazines or newspapers)
- This Quick Lesson Plan Would Work Well As
- 1. An introduction to the Marketing Plan Career Development Event. 2. A lesson in a Agriculture Business Marketing Unit. 3. A set of mini-lessons used to prepare a CDE team.
- Resources
- 1. Marketing Plan CDE Primer, https://FFA.box.com/s/02gruc0nb757rabce0tssify1cybu85e; 2. Marketing Plan Finals Hall Video, https://vimeo.com/374416300; 3. SWOT Analysis Worksheets
- Created
- 02/2020 by the National FFA Organization
Downloads & Links
Aligned Standards
AFNR Career Ready Practices
- CRP.02Apply appropriate academic and technical skills. Career-ready individuals readily access and use the knowledge and skills acquired through experience and education to be more productive.
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
- CRP.05Consider the environmental, social and economic impact of decisions.
- CRP.06Demonstrate creativity and innovation.
- CRP.07Employ valid and reliable research strategies. Career-ready individuals are discerning in accepting and using new information to make decisions, change practices or inform strategies.
- CRP.08Utilize critical thinking to make sense of problems and persevere in solving them. Career-ready individuals readily recognize problems in the workplace, understand the nature of the problem, and devise effective plans to solve the problem.
- CRP.11Use technology to enhance productivity. Career-ready individuals find and maximize the productive value of existing and new technology to accomplish workplace tasks and solve workplace problems.
AFNR Cluster Skills
- CS.06Analyze the interaction among AFNR systems in the production, processing and management of food, fiber and fuel and the sustainable use of natural resources.
Common Career Technical Core
- AG6Analyze the interaction among AFNR systems in the production, processing, and management of food, fiber, and fuel and the sustainable use of natural resources.
Common Core – Literacy in Science & Technical Subjects: Writing
- CCSS.ELA-Literacy.WHST.9-10.6Use technology, including the Internet, to produce, publish, and update individual or shared writing products, taking advantage of technology's capacity to link to other information and to display information flexibly and dynamically.
- CCSS.ELA-Literacy.WHST.9.10.4Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.
Common Core – Math Practices
Common Core – Speaking and Listening
- CCSS.ELA-Literacy.SL.9-10.1Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others' ideas and expressing their own clearly and persuasively.
- CCSS.ELA-Literacy.SL.9-10.2Integrate multiple sources of information presented in diverse media or formats (e.g., visually, quantitatively, orally) evaluating the credibility and accuracy of each source.
- CCSS.ELA-Literacy.SL.9-10.4Present information, findings, and supporting evidence clearly, concisely, and logically such that listeners can follow the line of reasoning and the organization, development, substance, and style are appropriate to purpose, audience, and task.
Common Core – Writing
- CCSS.ELA-Literacy.W.9-10.2Write informative/explanatory texts to examine and convey complex ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.
FFA Precept
- FFA-CS-M.CommunicationEffectively interact with others in personal and professional settings.
- FFA.PG-I.Professional GrowthAssume responsibility for attaining and improving upon the skills needed for career success.
- FFA.PG-J.Mental GrowthEmbrace cognitive and intellectual development relative to reasoning, thinking and coping.
- FFA.PL-A.ActionAssume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.
- FFA.PL-C.VisionVisualize the future and how to get there.
- FFA.PL-E.AwarenessUnderstand personal vision, mission and goals.
- FFA.PL-F.Continuous ImprovementAccept responsibility for learning and personal growth.
FFA Precepts
- FFA.CS-N.Decision MakingAnalyze a situation and execute an appropriate course of action.