Product Marketing
This is Lesson 6 of 8 in a National FFA/John Deere lesson series exploring careers in the Power, Structural and Technical Systems (PST) pathway. In this lesson, students investigate marketing-related careers in agriculture, evaluate real product commercials, and develop their own marketing campaign—including a video advertisement, print advertisement, and elevator pitch—for a precision agriculture product. The resource includes a lesson plan, student worksheets, grading rubrics, and an answer key.
At a glance
- Learning objectives
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- Identify marketing-related careers in the PST sector and explain their role in promoting agricultural products.
- Develop a marketing strategy that highlights the key features and benefits of a precision agriculture product.
- Create promotional materials and a persuasive sales pitch tailored to the product's target audience.
- Evaluate the effectiveness of marketing strategies through peer feedback and revision.
- Time required
- 120 minutes
- Grade level
- Grades 9 and 10
- Materials
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- A copy of the "Product Marketing" worksheet for each student
- Internet access
- Vocabulary
- Advertisement; Evaluation; Marketing
- Description of Lesson Series
- There are a wide range of careers available in the Power, Structural and Technical Systems pathway. Students might not even be aware of many of these careers. This lesson series will dive into the multitude of careers that are needed to take a precision agricultural product from idea to finished product and beyond. These lessons are designed to be used in order.
- Cross-Curricular Connections
- English/Language Arts: Students will evaluate and provide feedback; Students will create a print advertisement. Technology: Students will create a commercial.
- Resources/References
- Website: AgExplorer, AgExplorer.FFA.org/career/
- Related Resources
- "Power Up" Your Future With John Deere; We Are John Deere Series
- SAE and FFA Connections
- Agricultural Communications CDE; Marketing Plan CDE
Downloads & Links
Aligned Standards
AFNR Career Ready Practices
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
- CRP.07Employ valid and reliable research strategies. Career-ready individuals are discerning in accepting and using new information to make decisions, change practices or inform strategies.
- CRP.08Utilize critical thinking to make sense of problems and persevere in solving them. Career-ready individuals readily recognize problems in the workplace, understand the nature of the problem, and devise effective plans to solve the problem.
- CRP.10Plan education and career path aligned to personal goals. Career-ready individuals take personal ownership of their own educational and career goals, and they regularly act on a plan to attain these goals.
AFNR Cluster Skills
- CS.05Describe career opportunities and means to achieve those opportunities in each of the Agriculture, Food & Natural Resources career pathways.
Common Career Technical Core
- AG5Describe career opportunities and means to achieve those opportunities in each of the Agriculture, Food & Natural Resources Career Pathways.
Common Core – Speaking and Listening
- CCSS.ELA-Literacy.SL.9-10.1Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others' ideas and expressing their own clearly and persuasively.
- CCSS.ELA-Literacy.SL.9-10.2Integrate multiple sources of information presented in diverse media or formats (e.g., visually, quantitatively, orally) evaluating the credibility and accuracy of each source.
FFA Precept
- FFA-CS-M.CommunicationEffectively interact with others in personal and professional settings.
- FFA.PG-I.Professional GrowthAssume responsibility for attaining and improving upon the skills needed for career success.
- FFA.PG-J.Mental GrowthEmbrace cognitive and intellectual development relative to reasoning, thinking and coping.
- FFA.PL-A.ActionAssume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.
- FFA.PL-C.VisionVisualize the future and how to get there.
- FFA.PL-E.AwarenessUnderstand personal vision, mission and goals.
- FFA.PL-F.Continuous ImprovementAccept responsibility for learning and personal growth.
FFA Precepts
- FFA.CS-N.Decision MakingAnalyze a situation and execute an appropriate course of action.