4.2 Advertisement Media
This FFA lesson (Unit 4: Business Practices, Lesson Two: Advertisement Media) teaches students about advertising through a hands-on group activity in which small groups create advertisements for a floriculture product using different media types (newspaper, radio, newsletter, brochure, email, social media, or website). Students compare traditional and social media, discuss aspects of effective advertisement, and use an “Advertisement Thinking Web” worksheet to organize ideas before presenting and voting on the best ad.
At a glance
- Learning objectives
-
- Compare and contrast traditional media and social media.
- Discuss aspects of effective advertisement.
- Demonstrate the ability to inform consumers through a variety of media.
- Time required
- 90 minutes
- Grade level
- 9-10
- Materials
-
- Paper
- Drawing materials (colored pencils, markers, crayons, etc.)
- Cell phone or other way to make a short video
- Computer or tablet
- A copy of the "Advertisement Thinking Web" worksheet for each group
- Floriculture CDE Handbook
- Previous Knowledge Recommended For This Lesson
- 3.3 Equipment Identification and Floral Crops; 4.1 Customer Service and Sales
- National Standards for Financial Literacy
- Buying Goods & Services: Benchmarks: Grade 12, Statements 1, 3, 4, and 5
- Partnership for 21st Century Skills
- Communication; Critical Thinking and Problem Solving; Flexibility and Adaptability; Implement Innovations; Information Literacy; Initiative and Self-direction; Media Literacy; Productivity and Accountability; Social and Cross-cultural Skills; Think Creatively; Work Creatively with Others
Downloads & Links
Aligned Standards
AFNR Career Ready Practices
- CRP.02Apply appropriate academic and technical skills. Career-ready individuals readily access and use the knowledge and skills acquired through experience and education to be more productive.
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
- CRP.06Demonstrate creativity and innovation.
- CRP.08Utilize critical thinking to make sense of problems and persevere in solving them. Career-ready individuals readily recognize problems in the workplace, understand the nature of the problem, and devise effective plans to solve the problem.
- CRP.12Work productively in teams while using cultural/global competence.
AFNR Performance Element
- ABS.05Use sales and marketing principles to accomplish AFNR business objectives.
Common Career Technical Core
- AG-BIZ5Use sales and marketing principles to accomplish AFNR business objectives.
Common Core – Math Practices
- CCSS.MATH.PRACTICE.MP3Construct viable arguments and critique the reasoning of others.
- CCSS.MATH.PRACTICE.MP6Attend to precision.
Common Core – Reading: Informational Text
- CCSS.ELA-Literacy.RI.9-10.2Determine a central idea of a text and analyze its development over the course of the text, including how it emerges and is shaped and refined by specific details; provide an objective summary of the text.
- CCSS.ELA-Literacy.RI.9-10.8Delineate and evaluate the argument and specific claims in a text, assessing whether the reasoning is valid and the evidence is relevant and sufficient; identify false statements and fallacious reasoning.
Common Core – Speaking and Listening
- CCSS.ELA-LITERACY.SL.9-10.5Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.
- CCSS.ELA-LITERACY.SL.9-10.6Adapt speech to a variety of contexts and tasks, demonstrating command of formal English when indicated or appropriate.
Common Core – Writing
- CCSS.ELA-Literacy.W.9-10.2Write informative/explanatory texts to examine and convey complex ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.
FFA Precept
- FFA.CS-MCommunication: Effectively interact with others in personal and professional settings.
- FFA.CS-NDecision Making: Analyze a situation and execute an appropriate course of action.
- FFA.PG-JMental Growth: Embrace cognitive and intellectual development relative to reasoning, thinking and coping.
- FFA.PL-AAction: Assume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.
- FFA.PL-CVision: Visualize the future and how to get there.
- FFA.PL-EAwareness: Understand personal vision, mission and goals.
NASDCTEc
- AGPG01.06Use sales and marketing principles common to agribusiness systems to accomplish AFNR business objectives.