Activity Template – Create Your Personal Brand
A “Soft” Skills Integration activity template from the National FFA Organization focused on personal development through branding. Students explore the slogans and logos of major companies, then create their own personal brand/slogan to use when setting goals and presenting themselves professionally. Includes three activities (Guess the Slogan, Create Your Own Slogan, and a “Leveling Up” extension) plus a Slogan/Logo Match worksheet with answer key.
At a glance
- Learning objectives
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- Develop a personal brand/slogan to use when setting goals.
- Demonstrate confidence when speaking in front of a group of people.
- Explore brands, logos and slogans of major companies.
- Time required
- 30 minutes
- Materials
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- Each student should have access to paper and a writing utensil.
- Resources
- 1. FFA.org; 2. http://www.hongkiat.com/blog/77-catchy-and-creative-slogans/
- Suggested Use
- Incorporate any of these activities into the class curriculum before and during the following: 1. Team building activities; 2. Collaborative or group projects
- Partnership for 21st Century Skills
- Collaboration; Communication; Social and Cross-Cultural Skills; Work Creatively with Others
Downloads & Links
Aligned Standards
AFNR Career Ready Practices
- CRP.01Act as a responsible and contributing citizen and employee.
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
- CRP.12Work productively in teams while using cultural/global competence.
Common Core – Speaking and Listening
- CCSS.ELA-Literacy.SL.9-10.1Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others' ideas and expressing their own clearly and persuasively.
FFA Precept
- FFA.PL-E.AwarenessUnderstand personal vision, mission and goals.