Advocacy: Food Trends and Connecting Customers
A quick FFA lesson plan in which students read the C Magazine article “7 Food Trends to Watch” and complete an accompanying worksheet exploring seven current food trends (such as super snacking, changing protein sources, the millennial mindset, and transparency). The lesson teaches the importance of consumer trends, the reasons behind them, and how to use that knowledge to advocate for agriculture, with extension activities for advanced students to conduct their own consumer/food trend research.
At a glance
- Learning objectives
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- Understand the importance of consumer trends.
- Define reasons for consumer trends.
- Utilize consumer trends to better advocate for agriculture.
- Time required
- 45 minutes
- Materials
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- A copy of the "Food Trends and Connecting Consumers" worksheet for each student.
- Resources
- FFA.org
- This Quick Lesson Plan Would Work Well As
- 1. Supplement to a food science curriculum; 2. Supplement to an agriculture communications or agriculture sales curriculum; 3. Supplement to an agribusiness course
- Partnership for 21st Century Skills
- Communication; Critical Thinking and Problem Solving; Social and Cross-cultural Skills; Think Creatively
Downloads & Links
Aligned Standards
AFNR Career Ready Practices
- CRP.02Apply appropriate academic and technical skills. Career-ready individuals readily access and use the knowledge and skills acquired through experience and education to be more productive.
- CRP.08Utilize critical thinking to make sense of problems and persevere in solving them. Career-ready individuals readily recognize problems in the workplace, understand the nature of the problem, and devise effective plans to solve the problem.
AFNR Cluster Skills
- CS.02Evaluate the nature and scope of the Agriculture, Food & Natural Resources Career Cluster and the role of agriculture, food and natural resources (AFNR) in society and the economy.
AFNR Performance Element
- CS.01Analyze how issues, trends, technologies and public policies impact systems in the agriculture, food & natural resources career cluster.
Common Career Technical Core
- AG1Analyze how issues, trends, technologies and public policies impact systems in the Agriculture, Food & Natural Resources Career Cluster.
Common Core – Literacy in Science & Technical Subjects: Writing
- CCSS.ELA-Literacy.WHST.9.10.1Write arguments focused on discipline-specific content.
Common Core – Math Practices
Common Core – Reading: Informational Text
- CCSS.ELA-Literacy.RI.9-10.3Analyze how the author unfolds an analysis or series of ideas or events, including the order in which the points are made, how they are introduced and developed, and the connections that are drawn between them.
Common Core – Writing
- CCSS.ELA-Literacy.W.9-10.1Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.