Advocacy: Sharing the Why
A 30-minute FFA lesson plan that introduces students to agricultural advocacy by analyzing the “John Deere: For Generations” video. Students create a class definition of advocacy, complete the “For All Generations” worksheet to identify key facts and “the why” behind John Deere’s messaging, and evaluate whether the video serves as an advocacy tool for John Deere and for agriculture.
At a glance
- Learning objectives
-
- Define advocacy.
- Explain how advocacy is done through various mediums.
- Understand John Deere's role in agriculture.
- Time required
- 30 minutes
- Grade level
- 9-10
- Materials
-
- A copy of the "For All Generations" worksheet for each student.
- Internet access to play the video in real time or embed it in a PowerPoint ahead of time.
- FFA.org
- Video: John Deere: For Generations
- Partnership for 21st Century Skills
- Civic Literacy; Communication; Critical Thinking and Problem Solving; Information Literacy; Information, Communications, and Technology Literacy; Initiative and Self-direction; Media Literacy; Productivity and Accountability
- This Quick Lesson Plan Would Work Well As
- 1. Part of an advocacy unit. 2. An introduction to agricultural advocacy. 3. Part of a unit about agriculture innovators and/or companies.
Downloads & Links
Aligned Standards
AFNR Career Ready Practices
- CRP.02Apply appropriate academic and technical skills. Career-ready individuals readily access and use the knowledge and skills acquired through experience and education to be more productive.
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
- CRP.05Consider the environmental, social and economic impact of decisions.
- CRP.06Demonstrate creativity and innovation.
- CRP.08Utilize critical thinking to make sense of problems and persevere in solving them. Career-ready individuals readily recognize problems in the workplace, understand the nature of the problem, and devise effective plans to solve the problem.
AFNR Performance Element
- CS.01Analyze how issues, trends, technologies and public policies impact systems in the agriculture, food & natural resources career cluster.
Common Core – Language
- CCSS.ELA-LITERACY.L.9-10.6Acquire and use accurately general academic and domain-specific words and phrases, sufficient for reading, writing, speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression.
Common Core – Math Practices
Common Core – Speaking and Listening
- CCSS.ELA-Literacy.SL.9-10.1Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others' ideas and expressing their own clearly and persuasively.
- CCSS.ELA-Literacy.SL.9-10.4Present information, findings, and supporting evidence clearly, concisely, and logically such that listeners can follow the line of reasoning and the organization, development, substance, and style are appropriate to purpose, audience, and task.
Common Core – Writing
- CCSS.ELA-Literacy.W.9-10.1Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.
- CCSS.ELA-Literacy.W.9-10.2Write informative/explanatory texts to examine and convey complex ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.
- CCSS.ELA-LITERACY.W.9-10.4Produce clear and coherent writing the development, organization, and style are appropriate to task, purpose, and audience.
FFA Precept
- FFA-CS-M.CommunicationEffectively interact with others in personal and professional settings.
- FFA.PG-I.Professional GrowthAssume responsibility for attaining and improving upon the skills needed for career success.
- FFA.PG-J.Mental GrowthEmbrace cognitive and intellectual development relative to reasoning, thinking and coping.
- FFA.PL-A.ActionAssume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.