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AHS.46 Recruiting FFA Members

This LifeKnowledge lesson (AHS.46 “Recruiting FFA Members”) teaches advanced high school agricultural education students how to recruit new members into their local FFA chapter. Students learn to identify the value of recruitment and target audiences, match FFA programs and opportunities to the needs and interests of those audiences, and design targeted recruitment strategies. The lesson includes interest approaches, teaching content, transparency masters, activity sheets, an assessment form, and a test.

At a glance

Learning objectives
  • Identify the value of recruitment and targeting audiences for recruitment.
  • Identify FFA programs and opportunities as they relate to the specific needs and interests of various target audiences.
  • Design a recruitment strategy based on specific needs and interests of a target audience.
Time required
Instruction time for this lesson: 50 minutes.
Grade level
Advanced High School
Materials
  • Writing Surface and Markers or Chalk
  • Overhead projector
  • AHS.46.TM.A–C—can provide each student a copy
  • AHS.46.AS.A—one per student
  • AHS.46.AS.B—one per student
  • AHS.46.Assess—one per student
  • AHS.46.Test—one per student
Unit
Stage Four of Development—SERVE
Problem Area
FFA—An Integral Component of Agricultural Education
Precepts
F3: Use innovative problem-solving strategies
Key Terms
Target audience, Recruitment, Recruitment strategy
Resources
"FFA Guide to Recruitment and Retention," National FFA Organization, 1999; "A Guide to Local Program Success," National FFA Organization, 2000; "Agriculture Teachers' Manual," National FFA Organization, 1998; Current "Official FFA Manual," National FFA Organization; "FFA Student Handbook," National FFA Organization, 2000; "Local Program Resource Guide 2002–2003," CD-ROM, National FFA Organization; National FFA Organization website, http://www.ffa.org/

Downloads & Links

Lesson plan

Presentation

Aligned Standards

National Standards

  • NL-ENG.K12.4Communication Skills – Students adjust their use of spoken, written, and visual language to communicate effectively with a variety of audiences and for different purposes.

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