Better Marketing Planning – SWOT Analysis 1 (PowerPoint)
This resource is a partially completed SWOT analysis for an agricultural pest-scouting business. It lists the operation’s strengths (the only specialized scouting operation in the county, 3,700 acres under contract), a weakness (no full-time salesperson), opportunities (expanding into planting and harvesting, partnering with a planting/harvesting firm), and a threat (genetically modified corn that kills insects, making pest scouting less necessary).
