Better Marketing Planning – SWOT Analysis 2 (PowerPoint)

This resource is a completed SWOT Analysis example for a landscaping service business, listing its strengths (only landscaping service that also installs hardscape; high level of customer service), weaknesses (all lawn maintenance equipment is rented; very high labor costs), opportunities (expanding operations to include a nursery and greenhouse), and threats (competitors expanding to offer similar services; customers cutting back on services in a slowing economy). It illustrates how to evaluate a business’s internal and external factors.