Lesson 7: Careers With Plants – Consumers
This is Lesson 7 of 8 in a National FFA/Syngenta “Careers with Plants” series, focused on consumers. Students explore consumer behavior, sustainability, and agricultural market demand through a hands-on activity in which they evaluate survey questions, write and conduct their own survey about plant-based product preferences, develop a consumer-focused marketing plan, and research a marketing-related agriculture career using AgExplorer to create a career trading card.
At a glance
- Learning objectives
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- Analyze the factors that influence consumer choices in the agricultural market.
- Identify trends in sustainable and locally sourced plant-based products.
- Develop a consumer-focused marketing strategy for an agricultural product.
- Time required
- 100 minutes
- Grade level
- Grades 9 and 10
- Materials
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- A copy of the “Pitch Perfect” worksheet for each student
- Internet access or the “Survey Questions 101: Do You Make These 7 Mistakes?” article printed out
- Blank paper
- Markers
- Vocabulary
- Consumer Behavior; Marketing Plan; Sustainability; Target Market
- Cross-Curricular Connections
- English/Language Arts – Write survey questions; Read an article and answer analysis questions.
- SAE and FFA Connections
- Agronomy CDE; Floriculture CDE; Nursery/Landscape CDE; SAE Idea Cards
- Resources/References
- Website: AgExplorer (2023), AgExplorer.FFA.org; Website: Marketing Article, https://www.qualtrics.com/blog/writing-survey-questions/; Website: Syngenta, https://www.syngenta.com/
Downloads & Links
Lesson plan
Worksheet
Aligned Standards
AFNR Career Ready Practices
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
- CRP.07Employ valid and reliable research strategies. Career-ready individuals are discerning in accepting and using new information to make decisions, change practices or inform strategies.
- CRP.08Utilize critical thinking to make sense of problems and persevere in solving them. Career-ready individuals readily recognize problems in the workplace, understand the nature of the problem, and devise effective plans to solve the problem.
- CRP.10Plan education and career path aligned to personal goals. Career-ready individuals take personal ownership of their own educational and career goals, and they regularly act on a plan to attain these goals.
AFNR Cluster Skills
- CS.05Describe career opportunities and means to achieve those opportunities in each of the Agriculture, Food & Natural Resources career pathways.
Common Career Technical Core
- AG5Describe career opportunities and means to achieve those opportunities in each of the Agriculture, Food & Natural Resources Career Pathways.
Common Core – Speaking and Listening
- CCSS.ELA-Literacy.SL.9-10.1Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others' ideas and expressing their own clearly and persuasively.
- CCSS.ELA-Literacy.SL.9-10.2Integrate multiple sources of information presented in diverse media or formats (e.g., visually, quantitatively, orally) evaluating the credibility and accuracy of each source.
FFA Precept
- FFA-CS-M.CommunicationEffectively interact with others in personal and professional settings.
- FFA.PG-I.Professional GrowthAssume responsibility for attaining and improving upon the skills needed for career success.
- FFA.PG-J.Mental GrowthEmbrace cognitive and intellectual development relative to reasoning, thinking and coping.
- FFA.PL-A.ActionAssume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.
- FFA.PL-C.VisionVisualize the future and how to get there.
- FFA.PL-E.AwarenessUnderstand personal vision, mission and goals.
- FFA.PL-F.Continuous ImprovementAccept responsibility for learning and personal growth.
FFA Precepts
- FFA.CS-N.Decision MakingAnalyze a situation and execute an appropriate course of action.