Rylah Hager – Advertising Signs SAE
This FFA lesson plan introduces students to the basics of marketing through advertising signage, using a real student SAE (Supervised Agricultural Experience) video as a case study. Students watch the video and complete a worksheet, then define advertising and design an original poster, billboard, or digital advertisement based on a chosen scenario. The resource includes a bell ringer, activity, exit ticket, student worksheets, an advertisement rubric, and an answer key.
At a glance
- Learning objectives
-
- Define advertising.
- Create an original poster, billboard or digital advertisement that will effectively communicate a message.
- Time required
- 60 minutes (Time requirements may vary based upon student understanding and class schedule.)
- Grade level
- Grades 9 and 10
- Materials
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- A copy of the "Advertisings Signs" worksheet for each student
- Internet access to play the video in real-time or embed it in a PowerPoint ahead of time
- Markers
- Colored pencils
- Crayons
- Description of Lesson
- This advertising signs SAE introduces students to the basics of marketing through signage.
- Vocabulary
- Advertising; Agricultural Communications; Call to Action; Marketing
- Resources/References
- Website: Advertising Signs SAE | Rylah Hager, https://vimeo.com/901202137
- Cross-Curricular Connections
- English/Language Arts: Create an advertisement that uses clear and concise communication. Technology: Create a digital advertisement.
- Virtual Instruction Ideas
- Have students download and watch the video on a device of their choice and complete the worksheet.
- Partnership for 21st Century Skills
- Communication; Global Awareness; Information Literacy; Information, Communications, and Technology Literacy; Initiative and Self-direction; Leadership and Responsibility; Media Literacy; Productivity and Accountability; Think Creatively
Downloads & Links
Lesson plan
Other
Aligned Standards
AFNR Career Ready Practices
- CRP.02Apply appropriate academic and technical skills. Career-ready individuals readily access and use the knowledge and skills acquired through experience and education to be more productive.
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
- CRP.06Demonstrate creativity and innovation.
- CRP.11Use technology to enhance productivity. Career-ready individuals find and maximize the productive value of existing and new technology to accomplish workplace tasks and solve workplace problems.
Common Core – Language
- CCSS.ELA-LITERACY.L.9-10.6Acquire and use accurately general academic and domain-specific words and phrases, sufficient for reading, writing, speaking, and listening at the college and career readiness level; demonstrate independence in gathering vocabulary knowledge when considering a word or phrase important to comprehension or expression.
Common Core – Speaking and Listening
- CCSS.ELA-Literacy.SL.9-10.1Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others' ideas and expressing their own clearly and persuasively.
- CCSS.ELA-Literacy.SL.9-10.2Integrate multiple sources of information presented in diverse media or formats (e.g., visually, quantitatively, orally) evaluating the credibility and accuracy of each source.
- CCSS.ELA-LITERACY.SL.9-10.5Make strategic use of digital media (e.g., textual, graphical, audio, visual, and interactive elements) in presentations to enhance understanding of findings, reasoning, and evidence and to add interest.
FFA Precept
- FFA.CS-MCommunication: Effectively interact with others in personal and professional settings.
- FFA.PG-IProfessional Growth: Assume responsibility for attaining and improving upon the skills needed for career success.
- FFA.PL-AAction: Assume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.
- FFA.PL-FContinuous Improvement: Accept responsibility for learning and personal growth.