#SpeakAg Dialogues: What Is the Most Effective Method to Communicate With Consumers?
This is a one-hour quick lesson plan built around the National FFA Organization’s “#SpeakAg Dialogues” video on the most effective method to communicate with consumers (technology, shared value messaging, or transparent product labeling). Through bell ringers, communication activities, guided video viewing with voting/discussion pauses, and leveling-up extensions, students explore varying perspectives on agricultural issues and practice persuasive communication strategies. An accompanying student worksheet supports note-taking and reflection.
At a glance
- Learning objectives
-
- Classify varying perspectives on issues impacting the industry of agriculture.
- Demonstrate effective communication strategies to persuade others.
- Time required
- 1 hour
- Grade level
- 9-10
- Materials
-
- Internet access to play the video in real time or embed it in a PowerPoint ahead of time
- A copy of the "#SpeakAg Dialogues: What is the most effective method to communicate with consumers?" worksheet
- Resources
- FFA.org/literacy-and-advocacy; Video: #SpeakAg Dialogues: What is the most effective method to communicate with consumers? https://vimeo.com/288094425
- This Quick Lesson Plan Would Work Well As Part Of
- An introductory agriculture lesson; A public relations lesson; An agricultural business lesson.
Downloads & Links
Aligned Standards
AFNR Career Ready Practices
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
AFNR Performance Element
- CS.01Analyze how issues, trends, technologies and public policies impact systems in the agriculture, food & natural resources career cluster.
Common Career Technical Core
- AG1Analyze how issues, trends, technologies and public policies impact systems in the Agriculture, Food & Natural Resources Career Cluster.
Common Core – Speaking and Listening
- CCSS.ELA-Literacy.SL.9-10.1Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others' ideas and expressing their own clearly and persuasively.
Common Core – Writing
- CCSS.ELA-Literacy.W.9-10.1Write arguments to support claims in an analysis of substantive topics or texts, using valid reasoning and relevant and sufficient evidence.
- CCSS.ELA-Literacy.W.9-10.2Write informative/explanatory texts to examine and convey complex ideas, concepts, and information clearly and accurately through the effective selection, organization, and analysis of content.
FFA Precept
- FFA.CS-MCommunication: Effectively interact with others in personal and professional settings.
- FFA.PG-JMental Growth: Embrace cognitive and intellectual development relative to reasoning, thinking and coping.
- FFA.PL-AAction: Assume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.
NASDCTEc
- AGC10.03Compare and contrast issues affecting the AFNR industry including biotechnology, employment, safety, environmental and animal welfare to demonstrate an understanding of the trends and issues important to careers in this industry.