Who Is Land O’ Lakes
A short (30-minute) National FFA lesson plan introducing students to Land O’Lakes, Inc. as a farmer-owned food and agriculture cooperative and its brands (Purina, WinField, and Land O’Lakes). Students watch an overview video and complete a handout, then research a chosen brand, create a presentation, and develop a marketing piece or new product for one of the brand’s products. It includes student handouts with answer keys and works well within a careers, agricultural company, or marketing unit.
At a glance
- Learning objectives
-
- Discover who Land O'Lakes is and how they impact the agriculture industry.
- Create and deliver a presentation about a Land O'Lakes brand.
- Develop a new product for a Land O'Lakes brand.
- Time required
- 30 minutes
- Materials
-
- A copy of the "Who is Land O'Lakes?" and "Brand Research" handouts for each student
- Internet access to play the video in real time or embed it in a PowerPoint ahead of time
- Internet access for students
- Resources
- 1. FFA.org 2. Video: "An Overview of Land O'Lakes, Inc.," https://youtu.be/hZYx4JAC1_c
- This Quick Lesson Plan Would Work Well As A Portion Of
- 1. A careers unit. 2. An agricultural company's lesson/unit. 3. A marketing lesson.
- Partnership for 21st Century Skills
- Communication; Initiative and Self-direction; Leadership and Responsibility
Downloads & Links
Aligned Standards
AFNR Career Ready Practices
- CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
AFNR Cluster Skills
- CS.02Evaluate the nature and scope of the Agriculture, Food & Natural Resources Career Cluster and the role of agriculture, food and natural resources (AFNR) in society and the economy.
AFNR Performance Element
- CS.01Analyze how issues, trends, technologies and public policies impact systems in the agriculture, food & natural resources career cluster.
Common Core – Speaking and Listening
- CCSS.ELA-Literacy.SL.9-10.1Initiate and participate effectively in a range of collaborative discussions (one-on-one, in groups, and teacher-led) with diverse partners on grades 9-10 topics, texts, and issues, building on others' ideas and expressing their own clearly and persuasively.
- CCSS.ELA-Literacy.SL.9-10.2Integrate multiple sources of information presented in diverse media or formats (e.g., visually, quantitatively, orally) evaluating the credibility and accuracy of each source.
FFA Precept
- FFA.CS-MCommunication: Effectively interact with others in personal and professional settings.
- FFA.PL-AAction: Assume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.
- FFA.PL-EAwareness: Understand personal vision, mission and goals.