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Lesson 2 Logo Creation

This National FFA lesson plan (Unit 6, Lesson 2 of 3) teaches students about logo creation in food science. Through a logo identification game, a Tyson Foods logo-history activity, and an exit ticket, students learn to describe a food logo, identify its purpose, and develop their own logo.

At a glance

Learning objectives
  • Describe a food logo.
  • Identify the purpose of a food logo.
  • Develop a food logo.
Time required
30 to 60 minutes
Grade level
Grades 9 and 10
Materials
  • Student worksheet "Logo Game," one per student
  • Student worksheet "Activity 1: Tyson Foods: Logos Throughout the Years," one per student
  • Computer with internet and projector
  • Students need access to internet
  • Coloring supplies (colored pencils, markers, etc.) for Exit Ticket activity
Vocabulary
1. Logo 2. Brand
Resources/References
1. Website: AgExplorer (2019), AgExplorer.FFA.org 2. Video: Introduction TED Talk, https://www.youtube.com/watch?v=rzbXht7MJVM
Cross-Curricular Connections
English/Language Arts: Students will design their own logo using information they learned in the lesson. Technology: Students will utilize technology (computer and internet) to discover answers to specific questions.
Virtual Instruction Ideas
This lesson can be taught 100% online or virtually. Students need access to a computer with internet and coloring supplies.
Partnership for 21st Century Skills
Critical Thinking and Problem Solving; Flexibility and Adaptability; Implement Innovations; Information Literacy; Productivity and Accountability; Think Creatively

Downloads & Links

Lesson plan

Worksheet

Aligned Standards

AFNR Career Ready Practices

  • CRP.02Apply appropriate academic and technical skills. Career-ready individuals readily access and use the knowledge and skills acquired through experience and education to be more productive.
  • CRP.04Communicate clearly, effectively, and with reason. Career-ready individuals communicate thoughts, ideas and action plans with clarity, whether using written, verbal and/or visual methods.
  • CRP.05Consider the environmental, social and economic impact of decisions.
  • CRP.06Demonstrate creativity and innovation.

Common Core – Literacy in Science & Technical Subjects: Writing

  • CCSS.ELA-Literacy.WHST.9.10.4Produce clear and coherent writing in which the development, organization, and style are appropriate to task, purpose, and audience.

Common Core – Reading: Informational Text

  • CCSS.ELA-Literacy.RI.9-10.6Determine an author's point of view or purpose in a text and analyze how an author uses rhetoric to advance that point of view or purpose.

Common Core – Speaking and Listening

  • CCSS.ELA-Literacy.SL.9-10.1.CPropel conversations by posing and responding to questions that relate the current discussion to broader themes or larger ideas; actively incorporate others into the discussion; and clarify, verify, or challenge ideas and conclusions.

FFA Precept

  • FFA.CS-MCommunication: Effectively interact with others in personal and professional settings.
  • FFA.CS-NDecision Making: Analyze a situation and execute an appropriate course of action.
  • FFA.PG-JMental Growth: Embrace cognitive and intellectual development relative to reasoning, thinking and coping.
  • FFA.PL-AAction: Assume responsibility and take the necessary steps to achieve the desired results, no matter what the goal or task at hand.
  • FFA.PL-CVision: Visualize the future and how to get there.

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